এখানে ভাজা মাছ উল্টে খাওয়া যায়

Fiishy

Bengali fish fry, straight out of the kadai. Kolkata born, golden-crumbed, served hot with kasundi.

Bengali fish fry on a banana leaf

The same brand, inverted

Yellow reads as the accent on deep blue, and as a full field it still carries the logo. Both directions stay above 10:1 contrast.

Fish FryPrawn CutletBhetki Batter FryFish Kabiraji

Typography

Display — Chunky Rosie
Fiishy
ABCDEFG abcdefg 0123

Headings only. Single weight, Latin only, and no ₹ glyph.

Body — Nunito Sans
Fish fry, fried fresh

Rounded terminals echo the wordmark without competing with it. Carries prices: ₹180 · ₹240 · ₹90

Bangla — Baloo Da 2
এখানে ভাজা মাছ

উল্টে খাওয়া যায়

Heavy and rounded, so the tagline sits naturally beside the logo.

Palette

Blues
ink
#0B0A4D
dominant canvas
ink-soft
#12106E
raised surfaces
fiishy-blue
#04009B
logo blue, key accents
Yellows & gold
fiishy-yellow
#FEEC02
logo yellow, accent pops
sun
#FFD60A
large yellow fields
fry
#F5A524
bridge to food photography
Warm neutrals
cream
#FFF9E6
body text on ink
cream-soft
#FFFDF5
light sections